Vernon Yard Recordings

Vernon Yard Recordings was an independent label owned by Virgin Records. Vernon Yard is a small mews off the Portobello Road in Notting Hill. Although Virgin owned a controlling interest in the label, they let Vernon Yard operate as a traditional indie (much like Virgin's relationship with Caroline Records), and therefore very few Vernon Yard releases were distributed by Virgin. In fact, Vernon Yard used many different distributors throughout its run, primarily the aforementioned Caroline, but also competing major label Capitol Records and other willing distributors. The label had a strong relationship with Virgin's British indie, Hut Records, importing Hut bands into the US, and sending Vernon Yard-signed acts over to the UK for release on Hut.

The label was known for its emphasis on modern psychedelic rock and its many subgenres, including shoegaze (The Verve), slowcore (Acetone and Low), and indie Britpop (The Auteurs).

Although the Vernon Yard label would still pop up occasionally… More