So So Def

So So Def Recordings is an American record label based in Atlanta, Georgia, founded by producer Jermaine Dupri in 1993. Specializing in Southern hip hop, R&B, and bass music, the label has managed artists such as Bow Wow, Kris Kross, Xscape, TLC, Usher, Dem Franchize Boyz, Anthony Hamilton, Jagged Edge, and The Ghost Town DJs.