How Does It Feel to Be Loved?

How Does It Feel to Be Loved? (often abbreviated to HDIF) is a London-based nightclub which predominantly plays indie pop, Northern Soul and Motown music. On the club's website, founder Ian Watson explains: "We love pop, we love guitars that jangle, we love foot stomping melodies and huge choruses." The club's name is taken from the lyrics to The Velvet Underground song "Beginning to See the Light".