Ive (Korean: 아이브; RR: Aibeu; stylized in all caps) is a South Korean girl group formed by Starship Entertainment. The group is composed of six members: Yujin, Gaeul, Rei, Wonyoung, Liz, and Leeseo. Ive is known for their catchy songs and achieving one of the most successful recent debuts in K-pop, having received several rookie awards and featuring on Forbes's Korea Power Celebrity 40.

Ive made their debut on December 1, 2021, with the single album Eleven. It was followed shortly with the single album Love Dive (2022), whose lead single became their first number-one song on South Korea's Circle Digital Chart. It was the best-performing single of the year and was awarded Song of the Year at multiple year-end award shows, including the Golden Disc Awards, MAMA Awards, and Melon Music Awards. Ive achieved their second number-one song with the lead single of their third single album, After Like (2022).

In 2023, the group released their first studio album I've Ive to commercial success. It won the Melon Music Award for Album of the Year and produced the chart-topping singles "Kitsch" and "I Am". The release was followed by their first extended play I've Mine (2023), featuring their fifth number-one single "Baddie".